Archive for the ‘Online Marketing’ Category

Social Media Secrets – 29th October

Monday, October 12th, 2009

Tweetface my Bebospace. What does Social Media do for you really?

If you’re using Twitter, Facebook, Linkedin, Tumblr etc but still don’t really get why or how, then this is the session for you…….

Steve and Luke from Web Matters and Social Tech follow up our last session with some juicy tidbits for your savoury pleasure

* 29th October

* Adam St

* 1230-1330

* Free

* 30 Spaces ONLY (12 at TOP)

Call or email to RSVP

Dan

08456 447758

dan@theengineroom.co.uk

Video from a previous session

Technology for Marketing – A video promo

Monday, July 20th, 2009

Technology For Marketing – June 09 – A Review

Friday, June 26th, 2009

A quick video promo here and the lengthier version below

This workshop explored the ‘What the heck is it’ and ‘How the hell do I use it’ regarding Social Media in small business. We all need to generate sales, but firstly trust, and Social Media fits the bill perfectly if you know how to leverage it.

We had 25 small business owners join us for our 7th workhop. Lotfmw_june09ng may they continue! Hoorah.

Well done Richard O’Connor from Grab Marketing and Luke Williams from Social Tech for delivering a full-on workshop. The feedback so far has been extremely positive with only 1 or 2 a little brain fried with too much content. However, we will remedy that.

Thank you to all who came, I’m sure there is follow up to do so let us know ‘What’ and ‘How’ you would like that to happen.

Thanks to Rick from Red Banana for creating these diary and promo videos. Lovely! Now all I’ve got to do is lose some weight and learn how to present!

All constructive feedback appreciated. As usual, the Good, Bad and Ugly…….

 

 

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Technology For Marketing Workshop

Monday, June 15th, 2009

Are you using The Internet to market yourself or your business effectively?

This workshop will give you the skills to leverage powerful online tools and measure activity.

We have 3 speakers In this session, myself, Richard O’Connor from Search Marketeers Amber Green &  Luke Williams from Social Tech Solutions. Between us we will explain why your business needs to embrace ‘online’ now, demonstrate tangible ’how to’s’, offer top tips and create measurable metrics you can use daily.

You will walk out of the door with the following skills or your money back:

* How to extend your marketing strategy onto the social web (Using Twitter, Facebook, Linked In, etc)

* How to identify, locate and engage with your target market (B2B or B2C)

* 10 top tips, tools and resources for engaging with the social web

* How to reduce time spent online and get more from the time you do spend

* How to create real measurable metrics for your social media marketing strategy

* Learn valuable Search Marketing Tips to push sales

* PLUS Expert news, views and top tips from the online world

After the session, you will also receive any material discussed with links to all of the resources and tools.

If you work in a small business and need a stronger online presence, this is the starter pack for you…….

Adam St (In The Gallery)

25th June

09:30-12:30

£95

15 spaces only

Bring a laptop if you have one (not essential)

To Book

Call Dan on 08456 447758

Or Sign up at Meetup.com (Our online event manager)

Or simply email dan@theengineroom.co.uk

Ten Ways To Increase Your Twitter Followers

Wednesday, April 22nd, 2009

1. Explain to your followers what retweeting is and encourage them to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using retweetist.twitter

2. Fill out your bio. Your latest tweets and @replies don’t mean much to someone that doesn’t know you. Your bio is the only place you have to tell people who you are. Also, your bio is displayed on Twitter’s Suggested Users page. Leaving it blank or non-descriptive doesn’t encourage people to add you.

3. As @garyvee says, “link it up.” Put links to your Twitter profile everywhere. Link it on your Digg, LinkedIn, Facebook, blog, email signature, and everywhere else you live online. Also, check out the great feedburner-like badges from TwitterCounter for your blog.

4. Tweet about your passions in life and #hash tag them. Quality content coupled with an easy way to find it never fails. If others enjoy your content, they’ll add you. Learn more about #hash tagging here.

5. Bring your twitter account into the physical world. Every time I give a talk, speak on a panel, shoot a podcast, present slides, or hand out business cards, I figure out a way to broadcast or display my twitter account.

6. Take pictures. Pictures are heavily retweeted/spread around. This one from US Airways Flight 1549 has been viewed 350,000+ times. For mobile pics use iPhone apps such as Tweetie or Twitterific, both which support on the go uploading.

7. Start a contest. @jasoncalacanis offered a free macbook air if he reached the #1 most followed spot. That never happened, but Jason added thousands of followers…brilliant.

8. Follow the top twitter users and watch what they tweet. Pay attention to the type of content they sent out and how they address their audiences.

9. Reply to/get involved in #hash tag memes. search.twitter.com lists the hot ‘trending topics. Look for the #hash topics and jump in on the conversation (see #4 for links to #hash instructions).

10. Track your results. TwitterCounter will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet.

By Kevin Rose. Follow at www.twitter.com/kevinrose

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