Channels to Market – A Master Class

* Tuesday October 20th

* 1430-1730

* @ The Engine Room

* 6 Spaces Only

* What will you get?  We all need different channels to market as we shift through the economic cycles. If you do not have enough revenue coming through during a recession then it is clear that whatever channels to market you were using pre-recession were either a) not well enough established or b) not the correct ones to see the business through all parts of a cycle. PS Don’t take too long to establish new channels to market in the next growth cycle or you will miss a large chunk of readily available uplift.

We are hosting a range of Business Master Classes like the above that we would like to share with you. There are 5 in total:

Innovation (Product & Packaging) (In the morning), Capability (Tooling up the team), Distribution (Channels to market), Functionality (Right people doing the right jobs) & Succession Planning (Light at the end of the tunnel!). All delivered by Peter Harford &  Les Kalas, our Coach and Mentor & Co-Founder of Shirlaws.

We normally charge  £295+VAT per session but pay what you think is fair as we also want to build a strong community of likeminded people. Join in if it feels right & pay what you think it’s worth. Anything between £50 and £295 is fine and don’t be English about it!

Call Dan on 08456 447758 or email dan@theengineroom.co.uk to book in or to find out more

 

Feedback from previous sessions:

“They say you can’t bottle inspiration.  But it does seem that an afternoon spent with Les and Dan uncorks the ideas and enthusiasm to take a business over its next hurdle.  Les asks the right questions, builds confidence and provides key strategic guidance. For a small business every hour is precious.  The time spent in last Thursday’s coaching was an excellent investment in my business’s future.”  -  Lucy George, Wordville

“I’ve been to two sessions with Les now, and each time I come out energised and full of new ideas that I actually can, and do, implement.  He helps simplify business planning, slicing it into manageable chunks and making it so clear what needs to be done, you wonder why you didn’t think of it before!   The best bit for me is that he pushes you to question your own limitations, facilitating fresh thinking that can only make for a better company.” - Jan Bates, Involve

“I’m looking forward to learning more about the Shirlaws frameworks and I’d strongly advise anyone in business that they would get value from the sessions you run. Perspective + frameworks = clarity” – Luke Williams, Social tech

“Powerful frameworks, thank you so much for sharing” – Paul Shafer, Sony Distribution

  Innovation Master Class

* Tuesday October 20th

* 930-1230

* Here @ The Engine Room

* 6 Spaces Only

* What will you get?  Learn simple & elegant frameworks to innovate your product (or service), know when to introduce the ‘recession product’ and when to dump it in favour of the innovated growth product. Businesses that innovate their product during a downturn always do well during the next boom. 

Is the recession over? Who knows, but I would guess quantitative easing and bank bailouts have merely pushed the next dip into the next decade at the expense of public spending, interest rate hikes and inflation. So it’s time to get tooled up! For most of our customers there has been some respite from the doom and gloom at the beginning of the year. Cash is starting to flow again and outright panic seems to have subsided. A great time to remove the blinkers and learn some simple tools to manage your strategy.

To this end we are hosting a range of Business Master Classes we would like to share with you. There are 5 in total:

Innovation (Product & Packaging), Capability (Tooling up the team), Distribution (Channels to market), Functionality (Right people doing the right jobs) & Succession Planning (Light at the end of the tunnel!). All delivered by Peter Harford &  Les Kalas, our Coach and Mentor & Co-Founder of Shirlaws.

We normally charge  £295+VAT per session but pay what you think fair as we also want to build a strong community of likeminded people. SO, join in if it feels right & pay what you think it’s worth. Anything between £50 and £295 is fine and don’t be English about it! No judgement, no drama

Call Dan on 08456 447758 or email dan@theengineroom.co.uk to book in.

 

Feedback from previous sessions:

“They say you can’t bottle inspiration.  But it does seem that an afternoon spent with Les and Dan uncorks the ideas and enthusiasm to take a business over its next hurdle.  Les asks the right questions, builds confidence and provides key strategic guidance. For a small business every hour is precious.  The time spent in last Thursday’s coaching was an excellent investment in my business’s future.”  -  Lucy George, Wordville

“I’ve been to two sessions with Les now, and each time I come out energised and full of new ideas that I actually can, and do, implement.  He helps simplify business planning, slicing it into manageable chunks and making it so clear what needs to be done, you wonder why you didn’t think of it before!   The best bit for me is that he pushes you to question your own limitations, facilitating fresh thinking that can only make for a better company.” - Jan Bates, Involve

“I’m looking forward to learning more about the Shirlaws frameworks and I’d strongly advise anyone in business that they would get value from the sessions you run. Perspective + frameworks = clarity” – Luke Williams, Social tech

“Powerful frameworks, thank you so much for sharing” – Paul Shafer, Sony Distribution

 

On Thursday 24th September we are hosting a free business skills workshop.

Peter Harford from Navitas and Shirlaws Coaching will be running some exercises based around 3 of their 20 frameworks. Darren Shirlaw explains more about their unique IP here.

Here is a video from the last session (Run by Les Hercules Kalas from Shirlaws)

 

I personally use this time to reflect on the basics in my business. Massively useful thinking time. Afterwards there is an opportunity to network, share knowledge and have a social.

When and where?

Adam St

Thursday 24th September

1430-1600

You must RSVP via phone (08456 447758), email or Meetup.com.

Limited to 16 spaces (It’s free but only RSVP if you CAN make it)

Who is running it?

Peter Harford. He is a founding partner at Shirlaws. They turn over $18m, have an international footprint and work with all types and size of business.

Why are we doing this?

Shirlaws help businesses work smarter. They coach big corporates such as O2, Sony & Credit Suisse but also love working with Startups, businesses stuck at a growth stage (like us) or those looking for ways to innovate through the downturn (also us). I am there as an example, to learn, reinforce the frameworks in my business and support friends, colleagues and clients with material I have found to be extremely powerful. It is also a great opportunity to network & build relationships within a community of likeminded people.

How much will it cost?

These sessions are free.  There are Master Classes in specific subjects and 1 to 1 options geared for smaller businesses, all of which consider ‘Credit Crunched’ budgets. I will blog about these as they come up.

Who should come

Owners/Managers of smaller businesses (1-100) who want to learn, grow, share, collaborate and thrive.

Expectations

You will learn useful concepts within one session that you can take back, discuss with the team and perhaps implement. Each ‘Taster’ session is different so you can come to more than 1 if you find it’s for you.

I appreciate that business coaching can be a dirty word to some, misunderstood by many and it is not a magic bullet. Personally I have struggled with it in the past, the people and delivery methods.

However, come and see what YOU think….

What previous attendees have said:

“They say you can’t bottle inspiration.  But it does seem that an afternoon spent with Les and Dan uncorks the ideas and enthusiasm to take a business over its next hurdle.  Les asks the right questions, builds confidence and provides key strategic guidance. For a small business every hour is precious.  The time spent in last Thursday’s coaching was an excellent investment in my business’s future.”  -  Lucy George, Wordville Limited

“I’ve been to two sessions with Les now, and each time I come out energised and full of new ideas that I actually can, and do, implement.  He helps simplify business planning, slicing it into manageable chunks and making it so clear what needs to be done, you wonder why you didn’t think of it before!   The best bit for me is that he pushes you to question your own limitations, facilitating fresh thinking that can only make for a better company.” - Jan Bates, Involve

“I’m looking forward to learning more about the Shirlaws frameworks and I’d strongly advise anyone in business that they would get value from the sessions you run. Perspective + frameworks = clarity” – Luke Williams, Social tech

“Les was impressive and clearly knows his stuff (very different from the last coach I worked with). The purpose of my visit was to assess if I want to work with Shirlaws. I came away wanting to take it to the next stage.”  - Stu MacArthur, Green Oak Living

“Great to have an opportunity to discuss issues in an open environment. I think the venue worked brilliantly for post event networking which was very valuable for me. This demonstrates that Dan has a great network. Thank you”  – Alyson Pellowe, People Vision HR

“Thought provoking & challenging”  – Catherine Bayfield, Shout! Communications

”The ‘Taster’ session was an effective introduction to business coaching which I was sceptical of. While aware of my own business and personal situation, these free ‘taster’ coaching sessions could prove a catalyst for change, encouraging a commitment to action and the development of lasting growth.” – Victoria Millar, Hy Smith & Assoc

“Stimulating. Great to take a step back and re-think” - Ian Sime, Sime Design

“Simple, concise and very effective” – Geoff Sewell, Incognito Artists

“Powerful frameworks, thank you so much for sharing” – Paul Shafer, Sony Distribution

 PS An interesting article here from Shirlaws on the challenges in play for SME’s in the next 5 years http://www.shirlawsonline.com/downloads/sme-report.pdf

Dan

Call or email me to RSVP. Or Sign up here (Other events, workshops and parties here too). Space is limited to 20 people

08456 447758

dan@theengineroom.co.uk

There were four take away food shops in a small town. When the last recession hit, two of them went out of business. The two that survived are still thriving.

There are five organic growth opportunities during a downturn. It goes without saying that finding time to develop these in your business is vital.

As we come out of this recession with a fresh innovative product range, sold into new channels to market, the business will need different levels of infrastructure and different skill levels. This is how we define capability. Fast moving succesful businesses depend on it to come out of a downturn.

Join us for the first Master Class in a series of 5 titled ‘Capability’. Delivered by Les Kalas, our Coach and Mentor & Co-Founder of Shirlaws

Learn how to apply a powerful & simple business framework (Capability Matrix) to measure the capability in your business.  Think of it as a business MOT. You will also learn more how the commercial decisions you make affect the culture in your business and vice versa.

* Tuesday July 14th

* 930-1230

* @ The Engine Room

* 6 Spaces Only (4 left at press)

* £295+VAT

 Just call Dan on 08456 447758 or email dan@theengineroom.co.uk

This next 4 Master Classes will cover  Innovation (Product & Packaging), Distribution (Channels), Functionality (Skills) & Succession Planning (Light at the end of the tunnel!)